You won’t be able to get data on where searchers are located or how people use directions. Alternatively, you can access it using the API. Instead, you must download data from your Google Business Profile to evaluate and visualise it. There is no longer a pie chart that offers visualisation on your searches. You cannot access insights on how people search for your business on Google. We have had to say goodbye to performance metrics that were helpful when managing a Google Business Profile. You no longer have a dashboard experience with full visualisation of your Google Business Profile performance and data. In the SERP, a lot of the features are hidden behind the three dots. Rather than being a ‘user,’ you’re now referred to as a ‘manager.’ Furthermore, in the old dashboard, the term ‘posts’ was used, and this has been replaced with ‘updates.’ There are also some small changes in terminology. We have noticed that some performance metrics have disappeared, as have some photo insights. This provides a completely new editing and management experience. So, you’re managing your business profile on your SERP. Of course, SERP stands for Search Engine Results Page. You can take a look at the image below to see what Google Business Profile management now looks like. Whenever you log in now, you will be taken directly to the “in-SERP” or “live” management mode. After all, we all like to stick with what we know, right? We’re sure most of you would have been selecting to stay within the dashboard. For the past few months, you may have noticed a pop-up whenever you log into your account, asking if you would now like to manage this live (in-SERP, meaning on the search engine results page) or stay within the dashboard (how you were accustomed to managing your profile in the past). Google has been slowly rolling out new business profile management options for users. You can now only manage your Google Business Profile in-SERP Below, we will tell you a little bit more about the changes and what to expect so that you can manage your business’s presence effectively in search. This used to be known as Google My Business, but it’s now Google Business Profile. Starting earlier in 2022, Google commenced changing how businesses manage their Google business profile. Let’s take a closer look at the new look and feel. Over 2022, Google has been rolling out the new look Google Business Profile which replaces Google My Business. If you don’t have the Google Maps app, download it from the Google Play Store.If there is one thing we know about Google, it’s that it never remains stagnant! The search engine giant is continually making changes to its platforms and algorithms, and it is critical that businesses keep up. Learn how to advertise on Google Business Profile. Learn how to review your performance information. Set up notifications for mobile devices.Respond to messages or calls from your customers.Edit your business info, like your business address, hours, or photos.Add or claim your business so it shows up on Google.The Google Maps app supports most features that were available in the Google My Business app. Manage your Google Maps app profile via the Business tab Tip: Use the same Google Account that you use to sign in to your Business Profile.On your mobile device, open the Google Maps app and go to the "Business" tab to easily manage your business.You can continue to access your Business Profile data through the Google Maps mobile app and Google Search. Important: There are no changes to how customers can view and interact with your Business Profile. Learn how to manage your profile directly on Google. To keep your Business Profile updated and reach your customers where they are, you can use the Google Maps app and Google Search. The Google My Business app is no longer available.
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